We are incredibly excited to announce Ida Sports as our new official footwear provider and join them in supporting their brilliant mission.
Ida Sports makes footwear for female athletes. The custom outsole of our football boots caters to the differences between men’s and women’s feet and aims to eliminate preventable pain such as blisters, black toes, and pinching from too narrow of a fit.
After setting a Guinness World Record with Equal Playing Field Initiative for the highest altitude football match to highlight gender inequality in sport, co-founder of Ida Sports Laura Youngson realised this amazing group of women from all over the world had a common problem: football boots were extremely uncomfortable. Along with co-founder Ben Sandhu, Ida Sports spent the next two years working with podiatrists, physical therapists, coaches and over 800 female players to develop a boot designed specifically for females. The custom outsoles of their footwear range, which now includes the women’s specific Ida Spirit futsal shoe, caters to the small differences that exist between men’s and women’s feet and aims to eliminate preventable pain points such as blisters, black toes, and pinching from too narrow of a fit. This is about more than footwear though. Ida Sports is dedicated to prioritizing athletes who have traditionally been an afterthought and empowering women and girls to play the sports they love without equipment holding them back.
We have contacted our clubs to outline how they can benefit from this brilliant new partnership.